Tuesday, November 26, 2019
How to Get Rid of Clichés in Your Writing
How to Get Rid of Clichà ©s in Your Writing It was a dark and stormy night. The unsuspecting college student racked her brain while the seconds ticked by. She felt like the world was falling down all around her. In less than six hours, her narrative essay was due for her Composition 123 class. She had ideas, but she wanted to write something fresh as daisies ââ¬â a story that would get under her readersââ¬â¢ skins. She looked at what sheââ¬â¢d written so far and realized that it was more clichà ©d than American apple pie. If this scene reminds you of your own struggles with writing, you are in severe need of an anti-clichà © remedy. Fortunately, clichà ©d writing doesnââ¬â¢t necessarily have to be the death of your essay. You can learn how to identify clichà ©s in your writing and eliminate them by following a few simple steps. Time to Identify: What is a Clichà ©? The word clichà © dates back to 1825, where it was used to describe a sound made when a printerââ¬â¢s press went over a typeset block called a ââ¬Å"stereotype.â⬠The stereotype made it possible to reuse the same words over and over again to save time in the printing process. Like in the original usage of the word, clichà ©s save people time and effort by using images, wording, and ideas that have been used many times over. Unfortunately, they also come across as boring, vapid, and as an attempt to word-count pad your essay. Some of the most rampant clichà ©s in essay writing are: The dictionary defines ________ asâ⬠¦. This essay will discussâ⬠¦ From the beginning of timeâ⬠¦ All in allâ⬠¦ My experiences broadened my horizonsâ⬠¦ It hit me like a ton of bricksâ⬠¦ In this day and ageâ⬠¦ You probably have heard or read these many times throughout your life. Perhaps youââ¬â¢ve actually written them once or twice. Donââ¬â¢t worry. Identifying clichà ©s in your own writing is the first step towards turning your boring essays into engaging writing. Review, Replace, Rewrite By replacing worn out phrases with ones that are uniquely yours, your writing will be more fun to read and your teachers will see you as a more mature writer. Just keep in mind the Three Rs of eliminating clichà ©s: Review, Replace, and Rewrite. If you follow these steps for every essay you write, your writing will always have that personal flair that can never be copied. For example, review the opening paragraph one more time. It was a dark and stormy night. The unsuspecting college student racked her brain while the seconds ticked by. She felt like the world was falling down all around her. In less than six hours, her narrative essay was due for her Composition 123 class. She had ideas, but she wanted to write something fresh as daisies ââ¬â a story that would get under her readersââ¬â¢ skins. She looked at what sheââ¬â¢d written so far and realized that it was more clichà ©d than American apple pie. Are there any phrases that stick out to as being clichà ©d? Replace the rehashed language and ideas with creative metaphors and clear nouns and verbs. Then, rewrite this paragraph so that it sounds more original ââ¬â more uniquely ââ¬Å"you.â⬠It was another stressful Sunday night cram session. Cheri felt sweat underneath her watch as ts incessant tick-tick-tick buried her deeper in despair. In less than six hours, her narrative essay was due for her Composition 123 class. She had ideas, but she wanted to write something exotic and explosive ââ¬â a story that would grip her readersââ¬â¢ minds and whisper her words long after they put it down. A Word of Warning: Write Clear and Hard The rewritten paragraph is more interesting to read, and sounds more mature. Because all the overused ideas were replaced, the paragraph is vibrant and evocative. Still, make sure that your writing doesnââ¬â¢t go too far in its attempt to be original. Using a thesaurus to come up with ââ¬Å"fancyâ⬠words often reads like just that. In addition, abstract metaphors and similes can confuse readers and bog your writing down. The best advice? Hemingway said, ââ¬Å"Write clear and hard about what hurts.â⬠When writing your essays, be clear in your language and use images that are unique to your experience. That way, your essays donââ¬â¢t have to be quite so painfully boring to read. With a little creative flair and an arsenal of new ideas, youââ¬â¢ll be able to conquer even the driest college essay prompt in your own unique style.
Saturday, November 23, 2019
Biography of Maj. John Andre, Who Aided Benedict Arnold
Biography of Maj. John Andre, Who Aided Benedict Arnold Major John Andre (May 2, 1750ââ¬âOct. 2, 1780) was a British intelligence officer during the American Revolution. In 1779, he assumed oversight of secret intelligence for the British army and opened contact with American traitor Maj. Gen. Benedict Arnold. Andre was later captured, convicted, and hanged as a spy. Fast Facts: Major John Andre ï » ¿Known For: Handler for infamous American traitor Major General Benedict ArnoldBorn: May 2, 1750 in London, EnglandParents: Antione Andre, Marie Louise GirardotDied: Oct. 2, 1780 in Tappan, New YorkNotable Quote: As I suffer in the defense of my country, I must consider this hour as the most glorious of my life. Early Life and Education John Andre was born May 2, 1750, in London, England, the son of Huguenot parents. His father Antione was a Swiss-born merchant, while his mother Marie Louise hailed from Paris. Though initially educated in Britain, he was later sent to Geneva for schooling. A strong student, he was known for his charisma, skill at languages, and artistic ability. Returning to England in 1767, he was intrigued by the military but lacked the means to purchase a commission in the army. Two years later, he had to enter business following his fathers death. During this period, Andre met Honora Sneyd through his friend Anna Seward. They became engaged but delayed a wedding until he had built his fortune. Over time, their feelings cooled and the engagement was terminated. Having accumulated some money, Andre revisited his desire for an army career. In 1771, he purchased a lieutenants commission and was sent to the University of Gà ¶ttingen in Germany to study military engineering. After two years, he was ordered to join the 23rd Regiment of Foot (Welsh Regiment of Fusiliers). American Revolution Andre reached Philadelphia and moved north via Boston to his unit in Canada. With the April 1775 outbreak of the American Revolution, Andres regiment moved south to occupy Fort Saint-Jean in Quebec province. In September, the fort was attacked by American forces under Brig. Gen. Richard Montgomery. After a 45-day siege, the garrison surrendered. Andre was captured and sent south to Lancaster, Pennsylvania, where he lived with the family of Caleb Cope in a loose house arrest until freed in a prisoner exchange in late 1776. Rapid Rise During his time with the Copes, he gave art lessons and compiled a memoir regarding his experiences in the Colonies. Upon his release, he presented this memoir toà Gen. Sir William Howe, commander of British forces in North America. Impressed by the young officer, Howe promoted him to captain on Jan. 18, 1777, and recommended him as an aide to Maj. Gen. Charles Grey. He saw service with Grey at the Battle of Brandywine, Paoli Massacre, and Battle of Germantown. That winter, as the American army endured hardships at Valley Forge, Andre enjoyed the British occupation of Philadelphia. Living in Benjamin Franklins house, which he later looted, he was a favorite of the citys Loyalist families and entertained numerous ladies, including Peggy Shippen. In May 1778, he planned an elaborate party for Howe before his return to Britain. That summer, the new commander, Gen. Sir Henry Clinton, abandoned Philadelphia and returned to New York. Moving with the army, Andre participated in the Battle of Monmouth on June 28. New Role After raids in New Jersey and Massachusetts later that year, Grey returned to Britain. Because of his conduct, Andre was promoted to major and made adjutant-general of the British Army in America, reporting to Clinton. In April 1779, his portfolio was expanded to include overseeing the British intelligence network in North America. A month later, Andre received word from American Maj. Gen. Benedict Arnold that he wished to defect. Arnold had married Shippen, who used her prior relationship with Andre to open communication. A secret correspondence ensued in which Arnold asked for equal rank and pay in the British Army in exchange for his loyalty. While he negotiated with Andre and Clinton regarding compensation, Arnold provided a variety of intelligence. That fall, communications broke off when the British balked at Arnolds demands. Sailing south with Clinton late that year, Andre took part in the operations against Charleston, South Carolina, in early 1780. Returning to New York that spring, Andre resumed contact with Arnold, who was to take command of the fortress at West Point in August. They began corresponding regarding a price for Arnolds defection and the surrender of West Point to the British. On Sept. 20, Andre sailed up the Hudson River aboard HMS Vulture to meet with Arnold. Concerned about his aides safety, Clinton instructed Andre to remain vigilant and in uniform at all times. Reaching the rendezvous point, Andre slipped ashore on the night of Sept. 21 and met Arnold in the woods near Stony Point, New York.à Arnold took Andre to the house of Joshua Hett Smith to complete the deal. Talking through the night, Arnold agreed to sell his loyalty and West Point for 20,000 pounds. Trapped Dawn arrived before the deal was completed and American troops fired on the Vulture, forcing it to retreat down the river. Trapped behind American lines, Andre had to return to New York by land.à He expressed concern about taking this route to Arnold, who provided Andre with civilian clothes and a pass for getting through American lines. He also gave Andre papers detailing West Points defenses. Smith was to accompany him for most of the journey. Using the name John Anderson, Andre rode south with Smith. They encountered little difficulty through the day, though Andre decided that wearing his British uniform was dangerous and donned the civilian clothes.à Captured That evening, Andre and Smith encountered a detachment of New York militia, who implored the two to spend the evening with them.à Though Andre wanted to press on, Smith felt it prudent to accept the offer.à Continuing their ride the next morning, Smith left Andre at the Croton River. Entering neutral territory between the two armies, Andre felt comfortable until around 9 a.m., when he was stopped near Tarrytown, New York, by three American militiamen. Questioned by John Paulding, Isaac Van Wart, and David Williams, Andre was tricked into revealing that he was a British officer. After being arrested, he denied the charge and offered Arnolds pass. But the militiamen searched him and found in his stocking the West Point papers. Attempts to bribe the men failed. He was taken to North Castle, New York, where he was presented to Lt. Col. John Jameson. Failing to grasp the situation, Jameson reported Andres capture to Arnold. Jameson was blocked from sending Andre north by American intelligence chief Maj. Benjamin Tallmadge, who ordered him held and forwarded the captured documents to Gen. George Washington, who was en route to West Point from Connecticut. Taken to American headquarters at Tappan, New York, Andre was imprisoned in a local tavern. The arrival of Jamesons letter tipped Arnold that he had been compromised and allowed him to escape capture shortly before Washingtons arrival and join the British. Trial and Death Having been captured behind the lines under a false name wearing civilian clothes, Andre was immediately considered a spy. Tallmadge, a friend of executed American spy Nathan Hale, informed Andre that he expected he would hang. Held in Tappan, Andre was exceptionally polite and charmed many Continental officers including the Marquis de Lafayette and Lt. Col. Alexander Hamilton. Though the rules of war would have allowed for Andres immediate execution, Washington moved deliberately as he investigated the scope of Arnolds betrayal. To try Andre, he convened a board of officers headed by Maj. Gen. Nathanael Greene with notables such as Lafayette, Lord Stirling, Brig. Gen. Henry Knox, Baron Friedrich von Steuben, and Maj. Gen. Arthur St. Clair. At trial, Andre claimed that he had been unwillingly trapped behind American lines and as a prisoner of war was entitled to attempt escape in civilian clothes. These arguments were dismissed. On Sept. 29, he was found guilty of being a spy behind American lines under a feigned name and in a disguised habit and sentenced to hang. Though he wished to save his favorite aide, Clinton was unwilling to meet Washingtons demand to release Arnold in exchange. Andre was hanged on Oct. 2, 1780. His body, initially buried under the gallows, was re-interred in 1821 in Londons Westminster Abbey at the Duke of Yorks behest. Legacy For many, even on the American side, Andre left a legacy of honor. Although his request for execution by firing squad considered a more honorable death than hanging, was rejected, according to lore he placed the noose around his own neck. Americans were taken by his charm and intellect. Washington referred to him as being more unfortunate than criminal, an accomplished man, and a gallant officer. Hamilton wrote, ââ¬Å"Never perhaps did any man suffer death with more justice, or deserve it less. Across the Atlantic, Andres monument in Westminster Abby bears a mourning figure of Britannia that is inscribed, in part, to a man universally Beloved and esteemed by the Army in which he served and lamented even by his FOES.
Thursday, November 21, 2019
Managing innovation is key driver of growth in the new economy Essay
Managing innovation is key driver of growth in the new economy - Essay Example If you want to sustain in this big ocean with lot of large creatures, you have to find out your own hideouts. Niche areas always help you to survive. But niche and exclusive areas will not continue to be as it is. One day some one will find this hide outs to trespass. Then there will be large number of players in the same field, which will in turn increase competition. In a highly competitive business scenario small units will find it difficult to survive with their limited resource. Without innovation, an enterprise could not strive for a long time. Entrepreneurship is considered as a key element in the new economy, and new enterprises are contributing to create a dynamic business environment through economic growth, opening of new job opportunities and innovation of production processes and products. (Enterprise DG Working Paper on Business-related services: a key driver of European competitiveness. An enhanced economic analysis, December 2004, European Commission Enterprise Directorate-General, December 2004). For guiding an enterprise into a long term success path managers need to concentrate more on innovative practices and products. Managers have a major role in starting the process of innovation in an industry. Investment in acquisition of new skills, new organisational structures, new ways of co-operation, creation of new enterprises and relations with customers and suppliers are some of the guiding forces, which help managers to go for innovative practices. (Enterprise DG Working Paper on Business-related services: a ke y driver of European competitiveness. An enhanced economic analysis, December 2004, European Commission Enterprise Directorate-General, December 2004). Constant innovation process will give industrial units an added advantage in the present global scenario. It gives companies an additional strength than competitors. But the word innovation is easy to say than implement. The word itself stands for risk. When you introduce an innovative service or a product, it is only a concept in the market. You have to convince the customers and clients on the new concept. There won't be similar model in the market. So it is a matter of hard work to get result. One in ten innovation drives fail due to lack of direction and commitment. The major concern is that people are yet to understand the innovation process. It is long term, struggling and expensive. Manager need to bring in skill and expertise to win the race. It involved lot of phases. It takes long time to give return. It is like a jump without circles. The innovator has to draw his own circle and change the peripherals as he moves on. In fact most of the entrepreneurs recognise that innovation is necessary to renew products, services and business processes and it is a key strategy for competitive advantage and growing shareholder value. But usually they won't jump into it due to lot of risk involved. As a business grows, there will be inertia in the organization. It asks the owner, promoter and employees to move in the same pace. They will look at any changes in the present operational level with suspicion. In many cases these people may have their own ideas to improve the service and product. But usually they won't like to take risk. Managers are actually apprehensive of the response of customers and cli
Tuesday, November 19, 2019
Negative views on a collges reputation Research Paper - 1
Negative views on a collges reputation - Research Paper Example The image that parents like of a college is that of well groomed, happy students who are academically focused and facing challenges that are no more difficult than the next exam. However, the exploration of self during the time period of college can lead to some risk behaviors that puts students in situations that threaten their safety. Most of the time, these situations are navigated and the parents have the illusion of a safe and secure child that is away at college. However, drinking statistics suggest that there is a better than 50% chance that their child is participating in heavy drinking once a week. The more terrifying survey result shows that college students donââ¬â¢t learn from the bad experiences they have while under the influence of alcohol and routinely underestimate that amount of alcohol they can drink before consequences are likely to occur (Knox and Schacht 475). When these behaviors lead to a situation that is beyond waking up with regret, an incident can occur that puts the university and the students at the center of the public stage, its reputation on the line and the safety of the students under its care in question. This happened to Duke University when members of the Lacrosse team held a party on March 13, 2006 which involved drinking and resulted in the decision to call an escort service to provide two Caucasian strippers. One African American arrived and one partial Asian woman arrived at the party, which caused some difficulties as they were not as ordered and in the end, the African American woman ended up accusing three of the members of the team, including the two captains of the team, with rape (Taylor and Johnson). The occasion of hiring strippers for athletic team parties was not uncommon on the campus and Taylor and Johnson report that as many as twenty parties that year had already occurred in which strippers had been
Sunday, November 17, 2019
The Effectiveness Of TV Advertising Essay Example for Free
The Effectiveness Of TV Advertising Essay EXECUTIVE SUMMARY à à à à à à à à à à à Television and advertising have conjoined to form a powerful tool for marketing around the World. The growing influence of advertising and the impact of television have been concomitant. The power of advertising on television is indicated by the vast reach of the medium. The commonly quoted example is of World Cup Football Finals, when 2.84 million viewers watched television around the globe on 9 July 2006. In terms of the economy of advertising on television, the market in Canada alone is estimated at $ 5. 6 billion in 2005. The influence of television on students has been significant. Being a visual medium, the tube has the ability to attract even those who may not be particularly proficient with the language in which the program is being aired. The video can captivate the imagination and overcome the barrier of language. à Nanaimo is a small township with a large community of students with a proportionate number of international students which can provide significant inputs on the influence of television advertising on the community. The study thus envisages an examination of television advertisement as an effective medium of communication for influencing students, local and international of Nanaimo, British Columbia despite growth of alternative media such as the internet and mobile phones. à à à à à à à à à à à Malaspina University College is the main under graduate college in Nanaimo. This population is felt representative of a wide segment of the overall student universe in Nanaimo and will form a focus in the study. The impact of television advertising on students is based on psycho social factors which are difficult to quantify given the limitations of the study. Thus a realist approach was adopted combining both the positivist and interpretivism to a large extent. The research also had to rely on a large body of secondary sources which has constrained the same. à à à à à à à à à à à Not with standing the above factors, there are firm indications to reveal that television continues to be the prime commercial as well as information medium for students. The, ââ¬Å"tubeâ⬠is the first point of contact and other sources are utilized as add on to supplement the information gained from television. Some of the drawbacks established of television as an advertising medium indicated that it needed repeated attempts to generate a recall in students. This was also supported by the Rand Study on impact of alcohol advertisements on students and young children. This makes spots on television relatively expensive, despite which the medium does have an edge over others amongst students. Thus the study conclusively proved the hypothesis that television advertisement is an effective medium of communication for influencing students, local and international of Nanaimo, British Columbia. THE EFFECTIVENESS OF TV ADVERTISING ON STUDENTS IN NANAIMO, BRITISH COLUMBIA, CANADA Introduction Advertising is generally referred to as promotional campaigns used by paying for communication distributed through a mass medium such as television. This marks the key difference between advertising and other forms of marketing such as sales promotion or public relations which do not use mass communications to advantage. (Cable Television, 2006). Advertising is a powerful medium for conveying the message to the target audience and over the years it is gathering importance for commercial, educational as well as social purposes. Television as a medium of advertising has had a long history. There has been intimate linkage between television and advertising since its inception in the 1950ââ¬â¢s. While advertising has a long legacy dating back to ancient times, modern advertising has come of age only after the growth of television. The number of people watching television is far greater than all other mediums including new media such as the internet. The total volume of television viewers in Canada can be gauged by the number of people who watched the World Cup Football finals, reported as 2.84 million on 9 July 2006. This indicates the scope and vast reach of television. (Viewers on CTV, 2006). The financial volume of the TV broadcasting market can be seen from the $ 5.6 billion revenue that was generated in Canada in 2005 through this medium. Though this was the smallest year on year increase, yet it is considered significant to be a driver for the television and advertising industry. (Television Broadcasting, 2005). Despite the slow down which has affected all sectors of this segment such as conventional, pay and specialty television, this remains a mass medium of contact. Nanaimo is a small township which comprises of a highly integrated community. The large base of students represent one sixth of the total population. Television as well as other media such as the internet has made very deep inroads in the student community. The effectiveness of television advertising can be easily gauged through its impact on students, both local and international in Nanaimo. Students as a community are open to influence by media as television and to that extent the significance of the study is considerable. (Television Broadcasting, 2005). Problem Statement à à à à à à à à à à à The impact of television advertising on students needs deliberate analysis. There is very limited information on this issue, particularly in Nanaimo. As advertisement expenditure by companies has increased considerably definitive parameters to assess the impact of communication on the community of students need to be evolved. The growth of a large number of media such as the internet, mobile phone advertising, SMS and so on has also resulted in a number of channels available for distribution of advertisement content. The student community is progressive, is attuned to the future and can provide an educated and informed response. The trends observed in the student community also enable forecasting in the future. However there is a general tendency to neglect students as they do not represent a substantial marketing block possibly due to lower spending power than others. Given these considerations there is ample scope to analyze the best option for distribution of advertising content to the student community through television. As no major study on the subject is available, it is essential that this be undertaken with particular reference to a small community as Nanaimo, which can be suitably modeled for a larger population at the national and regional levels. The proportionately greater number of international students in Nanaimo also has an impact on effectiveness of advertisements. This issue can also be evaluated in detail as the same has also not received due attention so far. à à à à à à à à à à à Hypothesis Statement. Television advertisement remains an effective medium of communication for influencing students, local and international of Nanaimo, British Columbia despite growth of alternative media such as the internet and mobile phones. Purpose of the Study à à à à à à à à à à à The study is focused on gauging effectiveness of television advertising on students in Nanaimo, British Columbia. The aim is to assess the impact of advertising on the student community in particular especially in the light of growth of parallel media such as internet, mobile messaging and so on. This study is proposed as a model to demonstrate the effectiveness of television advertising which could possibly be applied across the board to a larger audience. Thus though the focus is limited to Nanaimo, wide spread application is envisaged, in the state or national context as well as to the student community as a whole. This is particularly so as the study is based on research of secondary sources for greater universal applicability. The presence of international students in Nanaimo in sizeable numbers adds another dimension to the study which becomes increasingly relevant as more and more students from different parts of the World come down to Canada for education. Thus Canada is becoming a preferred destination particularly a small town as Nanaimo which offer international atmosphere, is easy to adjust to and is far less intimidating than larger cities and campuses to students from other countries. Thus the study proposes to establish the effectiveness of television advertising on local and international students in Nanaimo. Importance of the Study Television broadcasting market is highly valued. In Canada alone it is said to have generated revenue of $ 5.6 billion in 2005. (Television Broadcasting, 2005). A considerable advertisement amount is spent on television as it is regarded as a visually significant and challenging medium by both advertisers as well as viewers. The student community in particular is dependent on television as a major source of entertainment, education, social and recreational cues. Thus television advertisements targeted at the student community will provide significant benefits to advertisers. This being the prime medium for advertisement spends; correct targeting would result in optimum utilization of allotment for promotion by the companies.à It is also important that the spend is correctly focused to avoid superfluous expenditure as television advertising is expensive. Recognition of the impact on the target audience is thus important. While a nation wide model for the same may be of benefit to the advertisers, it would be cost prohibitive. 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Thursday, November 14, 2019
Essay --
Caitlyn Girdner English 11 Haddorff March 10 2014 The Academy Awards ââ¬Å"An academy award nomination is stuff dreams are made ofâ⬠-Sharmeen Obaid-Chinoy, Academy award winner in 2012. Since 1927 the academy awards have been fulfilling the dreams of actors, producers, and directors everywhere (History). From when the academy awards were first created, through the milestones over the years, and the iconic oscar statute, the academy awards have become one of the biggest award shows of all time. In early January 1927, MGM Studio Chief Louis B. Meyer held a dinner at his house. Conrad Nagel, Fred Hiblo, and Fred Beetson, along with Meyer, came up with an idea to benefit the large group of people in the film industry (History). They proposed an idea to celebrate the many accomplishments of the past year. The next week, 36 people met at Ambassador Hotel in Los Angeles, to hear about the proposal for the International Academy of Motion Picture Arts and Sciences. The proposal was a success, as that March, they started to find articles of incorporation, elect the first officers, and the first President, Douglas Fairbanks, who lead the group 1927-1929 (History). They came up with five branches to honor at the awards, Producers, Actors, Directors, Writers, and Technicians. On May 11th 1927, they held the first meeting in the form of a banquet, at Biltmore Hall. Out of 300 people, 200 joined the academy, paying $100 each. That night, they awarded the first Honorary Membership to Thomas Edison (History). After that night, the Academy decided, that they would honor achievements between August 1927 and July 1928 at the next ceremony. The first awards were presented at a black tie dinner on May 16th, 1929. The first awards were ones of meri... ...n astounding amount of 8 and a half pounds. For the first ceremonies, the statues were gold plated solid bronze (Statuette). Then through the years changed from bronze, to gold, then onto plastic during the war, then back to gold plated metal. The gold finish is not what the celebrities thrive for in the awards. The Oscar means so much more. The award signifies their achievement in their career. It must feel pretty good knowing you have been noticed for what you do, not just for your name. From the very first dinner, to the first award show, to what the oscar statue means today, the Academy Awards have become the most worldwide known award shows. Imagine what the creators would say now if they could see what their simple idea has become. They would be pretty shocked. Like Sharmeen Obaid-Chinoy said, ââ¬Å"An academy award nomination is stuff dreams are made of.ââ¬
Tuesday, November 12, 2019
A Mixture of Solid Particles
In the recent years, the industrialization and urbanization of Indian society has led to an increase in the concentration of pollutants in the atmosphere. Air pollution is defined as a mixture of solid particles and gases in the air which has harmful and poisonous effects. Various experiments and studies have shown that long term exposure to such air pollution can lead to serious health issues such as: aggravated cardiovascular and respiratory illness, accelerated aging of lungs, diseases like asthma, bronchitis, cancer and a shortened life span. According to the World Health Organization (WHO), over 12 million people die from environmental health risks annually. Air pollution has become the 4th highest risk factor for premature deaths.Such degradation in the air quality levels has made air pollution a serious threat at a global level, especially for the developing countries, towards the sustainability of mankind. This has grabbed the attention of public as well as the government agencies. An air quality index (AQI) is a parameter used by the government agencies to communicate to the public how polluted the air quality currently is and how polluted it is forecast to become. As the AQI of a region increases, an increasingly large percentage of population of that area will experience adverse health effects. Several projects have been launched to combat air pollution in all major countries worldwide. For e.g.:Hebei Air Pollution Prevention and Control Program (HAP- 2016:18) project in China to reduce the emissions of specific pollutants in Hebei;The Odd-Even Scheme implemented by the Indian Government in national capital Delhi (2016).There are ceaseless fighting efforts for air pollution reduction all around the world. As an endeavor on the course of machine learning based air quality forecasting, this report presents an initiative and algorithmic details of various statistical models in solving this challenging problem.The Machine Learning models used in this paper, to facilitate the prediction of pollutant concentrations, include: 1Linear regressionLogistic RegressionPolynomial regressionRandom Forest ClassificationDecision Tree RegressionDecision Tree ClassificationSupport Vector regressionSupport Vector ClassificationKNN Classification We target our air pollution forecast to the city of Delhi, India as it is at the forefront for battling against air pollution.We focus on predicting the Air Quality Index (AQI) level of Delhi, as it is a quantitative method to profile air pollution level. In order to reduce the pollution levels in Delhi, we will be analyzing 5 pollutants and 5 other environment parameters responsible for increase in AQI levels. The fixed station data is taken for 3 stations namely: NSIT (Dwarka), RK Puram and Shadipur . Objectives:Compare results of Air Quality Index (AQI) values obtained by different regression models and then propose the best model.Classify the dataset into 5 different AQI categories, and then use Classification models to forecast the pollution category for next month.Analyze the most prominent pollutant, using Back Propagation, responsible for air pollution and suggest methods to control it.The rest of this paper is organized as follows: Section II describes related work, and Section III provides background on data sources, participatory sensing systems and details the 5 regression and 5 classification models used in this study. Section IV describes the steps in our model, while model implementation and estimation accuracy is studied in Section V. The paper concludes in Section VI. RELATED WORKOver the years, several approaches have been used to predict the air pollution. These can be classified into the following categories:Numerical Methods: There are plenty of numerical models used to forecast pollution levels, often referred to as the Atmospheric dispersion Modeling. Some of the commonly used models are: Weather Research and Forecasting model coupled to Chemistry (WRF-Chem), Community Multi-scale Air Quality Model (CMAQ), Comprehensive Air Quality Model with Extensions (CAMx), NAQPMS, etc.Machine Learning Methods: Such methods are data-driven, in which a statistical model is trained on a dataset containing several pollutants responsible for an increase in AQI level. The model forms a pattern in the training data, and later uses it to predict the AQI level for next month. Some of the commonly used ML models are: Support Vector Regression (SVR), Decision Tree Regression (DTR), and Random Forest Regression (RFR). Some nonâ⠬âlinear models i.e., Artificial Neural Networks have also be used to forecast the pollutant concentrations.Hybrid Methods: Hybrid methods have been extensively applied for air pollution forecasting in recent. To achieve an appropriate forecast, it is not just adopting one method.E.g.: To predict ozone concentrations, multiple linear regression and artificial neural networks are used simultaneously based on principal components.
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